The exclusive Pagani Zonda R just set a new "road-based car" record of 6:47 around the Nürburgring — crushing the Ferrari 599XX and even beating the Radical SR8LMS. [Pistonheads, Photo: CarPlatform]

You're going to want to take three minutes, put down what you're doing and watch this. Pagani put together an homage to its track-day specialist, the Zonda R. It's the finest piece of product-focused marketing we've seen in ages.

The Zonda’s insane farewell special may be old news, but would you just walk by if you saw one with its hood carapace torn asunder? You could not. Come and see the gallery of heat-rainbowed titanium below!

No, it's not the devil, although that'd be close. It's the Pagani Zonda R and although it was one thing to see the press photos, seeing it in this first live shot is breathtakingly frightening.

Just in time for the Geneva Motor Show, Pagani has graced us with 45 highly-detailed images of their new hyper-sex machine, the Zonda R. Check out all the carbon fiber and titanium goodness inside.

Thursday brought video of the Pagani Zonda R and its Monza track attack. Today, thanks to the nice folks at Carplatform, we have photos, glorious photos.

As the finale in the Zonda line, the Pagani Zonda R brings the heat with a 739 HP 6.0-liter V12, weight chopped down to 2,360 pounds and a 0-to-60 time of three seconds.