Pagani Zonda R: This Is How Car Porn Is Done

Illustration for article titled Pagani Zonda R: This Is How Car Porn Is Done

You're going to want to take three minutes, put down what you're doing and watch this. Pagani put together an homage to its track-day specialist, the Zonda R. It's the finest piece of product-focused marketing we've seen in ages.

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If you work as PR on a sports car program, you just got served. Clever tag lines, situational comedy, boastful claims, trumpeting your awards — all of that is busch league. If a product is truly great, it'll sell itself. This ad uses 39 written words, there's no reassuring voice over actor telling us the car will maintain its value, get good fuel economy, whip up an excellent cappuccino and powder your bottom. No, just 39 words, the components, the car performing, and a wholly appropriate score. We recommend you go watch it in high-definition, it was so good we took some screen grabs:

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DISCUSSION

Less overly epic music. More engine sounds.

Seriously, almost all car manufacturers that makes special track editions has to have some sort of orchestral/opera piece playing in their promo vids these days.