The Making Of The Pontiac G8 "Spy Hunter" Commercial, Or...

...there's another headline we could have used for this exclusive look at the making of the new Pontiac "Spy Hunter" commercial — "How Leo Burnett Got It's Groove Back." After the disaster that was the Cadillac Escalade Super Bowl commercial a couple years back, that's exactly what this ad — and the "Hot Wheels"… » 5/01/08 12:35pm 5/01/08 12:35pm

2008 Pontiac G8 GT Goes "Hot Wheels" In Second Commercial, And It's "Mine"

Pontiac's ad agency released a second commercial this weekend for their new rear-wheel drive muscular muscle sedan, the 2008 Pontiac G8 GT. While we've got to say it's not nearly as cool as the "Spy Hunter" G8 commercial we saw in the wee hours of Friday morning, the "Hot Wheels" theme ain't too shabby. Although we'd… » 3/17/08 9:20am 3/17/08 9:20am

Ad Watch: Leo Burnett "Drops" A New Pontiac G6 Commercial

Well, after Modernista! dropped that little piece of Cadillac action onto the airwaves this past weekend, it looks like the former holders of the account weren't going to let it go unanswered. The folks at Leo Burnett decided to drop us a copy of their ad which dropped this evening for the Pontiac G6. If you… » 10/30/06 1:54pm 10/30/06 1:54pm

Lonely, Lonely, Lonely, Lonely, Lonely Time: Cadillac Dumps "Rock and Roll" from Ad Campaigns

With Cadillac shedding Leo Burnett as its ad agency of record, so goes Zeppelin's "Rock and Roll" from its media spots. The brand's got a new agency in the hipsters at Modernista!, and their mission (yes, they've chosen to accept it) is to lure even younger (younger than 65, that is), affluent buyers from their Euro… » 7/17/06 11:09am 7/17/06 11:09am

Cadillac Dumps Leo Burnett for Modernista!

After marketing director Liz "The Crusher" Vanzura had moved across GM from Hummer to Cadillac earlier this year, she came off the top rope and did a figure-four leg lock on Leo Burnett Detroit. Slicing the bux-ous Cadillac account in half, she gave a portion to Boston's Modernista!, an indie upstart agency that had… » 6/27/06 8:46am 6/27/06 8:46am