Lonely, Lonely, Lonely, Lonely, Lonely Time: Cadillac Dumps "Rock and Roll" from Ad Campaigns

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With Cadillac shedding Leo Burnett as its ad agency of record, so goes Zeppelin's "Rock and Roll" from its media spots. The brand's got a new agency in the hipsters at Modernista!, and their mission (yes, they've chosen to accept it) is to lure even younger (younger than 65, that is), affluent buyers from their Euro sedans and into new Caddys. That doesn't mean Pearl Jam's agent's gotten the call: As AutoWeek reports, the new spots and print ads — coming later this summer — will have no theme song to speak of, but will be "story oriented." Considering these are the guys who penned the bizarre "baby" Hummer story line — where a robot mates with Godzilla — they may be worth the wait.

No More "Rock and Roll" [AutoWeek]

Cadillac Dumps Leo Burnett for Modernista!; Cadillac Marketing Director Out to "Get You" [internal]


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