OMG, Pontiac finally has a decent rear-wheel drive sedan in the 2008 Pontiac G8 GT and now they've got a killer commercial to go along with it. The boys from the arrow-headed brand have mashed up "Spy Hunter," the classic Midway video game with the G8 GT playing the lead role. Finally, a commercial for a GM product that actually manages to evoke the few positives of the malaise era while at the same time making it clear it's a totally different beast. We love it. Unfortunately, we don't love the "viral e-mail" we received alerting us to the availability of the new ad. That missive below the jump.
We received an e-mail from a marketing maven at Digitas, one of the agencies working on a few of the General's many brands, sent from their Digitas e-mail. Here's the e-mail:
"Just saw this new Pontiac ad online and thought it might be of interest...It takes an old classic, SpyHunter to a whole new place. God love CG. From what I hear its not even on TV yet."
So either Digitas doesn't know anything about what they're doing over there, or it's the world's worst attempt at making something go viral. Luckily the commercial's killer, so we'll go ahead and do your job for you, unnamed marketing maven. Lucky for you.