Consumer Electronics Association President Gary Shapiro announced this afternoon Ford's President and CEO Alan Mulally would be delivering the keynote address at the 2010 Consumer Electronics Show. Supposedly, he'll be showing off new hotness in the SYNC system.

Yesterday we revealed Ford Sync upgrades like turn-by-turn directions and traffic avoidance. Today we can say Sync is heading to Europe there's next-generation system brewing, call it a Sync concept, including Apple-like apps.

Since introduction in 2007, Sync has been a huge success for Ford, closing on 1 million systems sold. Today at CES, Ford's announced some next-generation upgrades including turn-by-turn navigation.

With the ability to integrate movies, music, navigation, phone and Internet into one in-dash device, Dashboard Devices thinks it has developed the ultimate in in-car tech.