It’s a pretty good rule of thumb that if an ad isn’t memorable, it’s not going be all that effective. What good are c…
You want to know that the pickup you’re dropping a pretty penny on is worth its salt, even if it’s going to be…
It’s no secret that car companies have long turned to flashy advertisements to turn their cold vehicular appliances…
It’s not a stretch to say that General Motors is an American icon. You don’t need an ad executive to tell you that.…
Back in the ‘80s, golf was massive in Japan. That’s just what happens when a country finds itself flush with cash…
Selling a Kia in ‘90s America wasn’t going to be easy, even if you’re one of the Big Three. Sure, Ford had shown…
When Chrysler was down in the late-Malaise dumps, before Lee Iaccoca’s K-Cars could steal the scene, the name of the…
By the 1980s, Land Rover had more than 50 years of experience building 4x4s capable of any work put in front of…
An old myth is that while other birds wait out stormy weather sheltered away from the wind and rain, eagles fly up…
Back in the ‘90s, Mazda had a plan to take the global luxury market with a line of cars bigger, nicer, and more…
For 1970, Pontiac wanted to assert its position as GM’s “Fun” brand for the new decade. It needed to make sure…
Back before Peugeot last left the American market in the early ‘90s, they made one last-ditch effort to get buyers…
With a name like Oldsmobile, it’s hard to shake the air of stodginess. By 1989, GM was more than aware. By that…
1966 marked the launch of the Oldsmobile’s Toronado, and to help get more people into the new personal luxury…
Fiat went through the wringer in the 1970s. The original 500 was canned and the the brand introduced a new wave of…
The Aerostar wasn’t new in 1989. It hit the market a few years prior. But Ford was still keen to let buyers know…
It’s not always easy to let an employee go, even if you’re clearly a titan of industry. But if you suddenly discover…
A monster breaks through its chains to escape certain death at the hands of gladiators for the entertainment of the…
Dodge has never been afraid to explore new market segments, especially when they build excitement. In 1978, the…
Summer 1985 was Live Aid. Back To The Future came out. Pete Rose was corking his bat. The living was easy. If you…