Mercedes 2.3-16 Is Brucer Than Our Imprecise Minds Can Comprehend

When we showed you the pics of a well maintained Mercedes 190E 2.3-16 yesterday it was nice to see that the rest of you share our love for this Cosworth-tuned Benz. In fact, you all liked it so much that one of you, Comedian, shared an uploaded 2.3-16 advertisement from the 1980's. Enjoy the novelty of a performance… » 3/27/08 10:15am 3/27/08 10:15am

BMW's Busted Balls of Bruce?

Ze Germans are all about über-precision. So why is it that they don't even have a properly functioning set of perpetual motion balls? We found these at the BMW stand at the New York Auto Show, and our first thought was the Bavarians had busted their balls. But it turns out that these are supposedly part of some ironic… » 3/24/08 10:45am 3/24/08 10:45am

Bruce as Economic Motivator

According to BMW honcho Norbert Reithofer, the trick to succeeding in the global marketplace as a German-based company can be summed up in a deceptively simple sentence: "It's all about mastering complexity." Such, then, is the cost of delivering Bruce to the people and existing as a serious component of a newly… » 7/05/07 10:15pm 7/05/07 10:15pm

Merkel Don't Need No Merkin: German Chancellor Stands Up for Bruce

Angela Merkel just applied a blast furnace to the cockles of our speed-freak hearts by standing up to the EU and asserting that unrestricted autobahn speeds aren't negotiable. The key to the development of the most Brucetastic vehicles in the world, the highways are a wonder of order and precision, at least when… » 2/06/07 9:30pm 2/06/07 9:30pm

Precision Is Expensive: Welcome To The BMW Experience

I've come to the conclusion that BMW spends more money on sending promotional materials to their customers than any other automaker. Let's use my mom as an example. Momma Wert just bought BMW's new mini-UV, the X3. Since she bought the new car four months ago, she's received a "welcome letter" and "an exclusive invitation" … » 2/01/07 10:31am 2/01/07 10:31am

Bruce Goes to Malaysia: Brabus to Offer Quick Tuning Service in Bangsar

The evil masterminds at Brabus began their quest for the domination of Malaysia's roadways back in 2000, and with the opening of the Naza Group's new Bangsar facility, will begin offering a quick-tuning service that only takes a few hours. According to Naza executive vice-president of operations Faisal Nasimuddin,… » 1/02/07 8:30pm 1/02/07 8:30pm

Zey Vill Soon Change Zher Name to Bruce AG

We are willing to be bet that there is no machine shop anywhere in the world with a name as good as this. Well, there might be one in Japan, as we did see a set of wheels in a Clarkson Motorworld clip where he finds a set of wheels at Autobacs that read "SUPER POTENTIAL," among other things. We like having wheels with at … » 12/21/06 1:00pm 12/21/06 1:00pm