Mercedes 2.3-16 Is Brucer Than Our Imprecise Minds Can Comprehend

When we showed you the pics of a well maintained Mercedes 190E 2.3-16 yesterday it was nice to see that the rest of you share our love for this Cosworth-tuned Benz. In fact, you all liked it so much that one of you, Comedian, shared an uploaded 2.3-16 advertisement from the 1980's. Enjoy the novelty of a performance…

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BMW's Busted Balls of Bruce?

Ze Germans are all about über-precision. So why is it that they don't even have a properly functioning set of perpetual motion balls? We found these at the BMW stand at the New York Auto Show, and our first thought was the Bavarians had busted their balls. But it turns out that these are supposedly part of some ironic…

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Bruce as Economic Motivator

brucemobile.jpg

According to BMW honcho Norbert Reithofer, the trick to succeeding in the global marketplace as a German-based company can be summed up in a deceptively simple sentence: "It's all about mastering complexity." Such, then, is the cost of delivering Bruce to the people and existing as a serious component of a newly…

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And Now A Word From Bruce's Patron, Ferry

Ferry Porsche oversteered his way to the great Nürburgring in the sky nearly a decade ago. But sometime in the late '80s or early '90s, the man filmed this awesome promotional spot that puts current Porsche advertising to shame. 959, 928, Porsche's amazing line of sports-racers, the 550, etc. — they're all here.…

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