Audi R8: Supercar Teardown

Audi's foray into the super car game has proven to be quite popular with the inconspicuous crowd that have previously shied away from Lamborghini. Today, we'll look at the Brucegasmic innards of the Audi R8. » 6/09/09 2:00pm 6/09/09 2:00pm

Audi R8 Meets Gran Turismo 5 On The Nürburgring

Audi has taken its super-Bruce R8 to the Nurburgring to make some direct comparisons between real-world track driving and GT5: Prologue driving as well as letting loose some secrets on the upcoming non-glorified-demo GT5. » 5/14/09 11:00am 5/14/09 11:00am

German Automaker Museum Design Showdown: Porsche Vs. BMW

It's a whole heap-load of historical German precision as Fast Company sticks the design of the BMW museum and the new Porsche museum into a steel cage. Two Bruce enter, one Bruce leave! [Fast Company] » 1/30/09 12:00pm 1/30/09 12:00pm

Mercedes AMG Releases Cool Runnings Simulator

Have you ever thought about buying an AMG, but needed to know how it does in the ice luge? Now you can act out those urges with AMG's newest flash game! » 12/18/08 3:30pm 12/18/08 3:30pm

Mercedes 2.3-16 Is Brucer Than Our Imprecise Minds Can Comprehend

When we showed you the pics of a well maintained Mercedes 190E 2.3-16 yesterday it was nice to see that the rest of you share our love for this Cosworth-tuned Benz. In fact, you all liked it so much that one of you, Comedian, shared an uploaded 2.3-16 advertisement from the 1980's. Enjoy the novelty of a performance… » 3/27/08 10:15am 3/27/08 10:15am

BMW's Busted Balls of Bruce?

Ze Germans are all about über-precision. So why is it that they don't even have a properly functioning set of perpetual motion balls? We found these at the BMW stand at the New York Auto Show, and our first thought was the Bavarians had busted their balls. But it turns out that these are supposedly part of some ironic… » 3/24/08 10:45am 3/24/08 10:45am

Bruce as Economic Motivator

According to BMW honcho Norbert Reithofer, the trick to succeeding in the global marketplace as a German-based company can be summed up in a deceptively simple sentence: "It's all about mastering complexity." Such, then, is the cost of delivering Bruce to the people and existing as a serious component of a newly… » 7/05/07 10:15pm 7/05/07 10:15pm

And Now A Word From Bruce's Patron, Ferry

Ferry Porsche oversteered his way to the great Nürburgring in the sky nearly a decade ago. But sometime in the late '80s or early '90s, the man filmed this awesome promotional spot that puts current Porsche advertising to shame. 959, 928, Porsche's amazing line of sports-racers, the 550, etc. — they're all here.… » 6/20/07 1:00pm 6/20/07 1:00pm

Merkel Don't Need No Merkin: German Chancellor Stands Up for Bruce

Angela Merkel just applied a blast furnace to the cockles of our speed-freak hearts by standing up to the EU and asserting that unrestricted autobahn speeds aren't negotiable. The key to the development of the most Brucetastic vehicles in the world, the highways are a wonder of order and precision, at least when… » 2/06/07 9:30pm 2/06/07 9:30pm

Precision Is Expensive: Welcome To The BMW Experience

I've come to the conclusion that BMW spends more money on sending promotional materials to their customers than any other automaker. Let's use my mom as an example. Momma Wert just bought BMW's new mini-UV, the X3. Since she bought the new car four months ago, she's received a "welcome letter" and "an exclusive… » 2/01/07 10:31am 2/01/07 10:31am

2 Legit 2 Quit: Mercedes 300D Limo

In the sub-basement level parking garage of a hotel in fabulous El Segundo is this forlorn Mercedes 300D limo. Why this fine example of prestige and luxury is sitting on four flat tires is a source of great mystery. With no celebrity or executive to transport, the Rial mesh rims and rear deck lid wing have no one to… » 1/26/07 1:31pm 1/26/07 1:31pm

Aluminum und Spiel: Audi R8 in Nevada

The Fans of World Cars posted an Audi corporate vid of the new R8, as it's put through some light hoonage in Nevada. Dig the highly precise doppler effect on the RS4's 4.2-liter V8 as it's moderately wrung, though still mellifluous, on road and track. » 1/22/07 9:32am 1/22/07 9:32am

Here In This Place is a Means to Your End: BMW Nurburgring Mini-Doc

Sure, sure, it's Bimmer-centric, but when there's this much Brucestastic Green Hell hoonery, who gives a flying damn? Added bonus? Hans Stuck on the Autobahn pushing 200. Sabine in a helicopter, too. Go ahead, touch it. Feel it. Whoa! [Thanks to the mighty Punkey for the tip.] » 1/20/07 5:15am 1/20/07 5:15am

Loverman Dead of Aneurism: M5 Touring Video!!!

Oh man. We typed the headline before we watched the video. So far we're at the 3-minute mark and we've learned that the M5 wagon is made of metal, has an interior complete with seats and an engine that says "V10" on it. Snore-a-roo. There's no sound, either. Wait, we're 3:14 in and the uberest of all uber-wagons… » 1/09/07 6:02pm 1/09/07 6:02pm

Detroit Auto Show: Variable Turbo Diesel Bruce

Behold the highly efficient BMW variable twin-turbo diesel engine. The not equal size turbos are there for a reason. The smaller turbo brings forth boost at low engine RPM and exhaust velocity. The larger turbo takes over at higher engine RPM, and handles forced induction chores up to the five-thousand RPM redline.… » 1/09/07 5:26pm 1/09/07 5:26pm

Bruce Goes to Malaysia: Brabus to Offer Quick Tuning Service in Bangsar

The evil masterminds at Brabus began their quest for the domination of Malaysia's roadways back in 2000, and with the opening of the Naza Group's new Bangsar facility, will begin offering a quick-tuning service that only takes a few hours. According to Naza executive vice-president of operations Faisal Nasimuddin,… » 1/02/07 8:30pm 1/02/07 8:30pm

Zey Vill Soon Change Zher Name to Bruce AG

We are willing to be bet that there is no machine shop anywhere in the world with a name as good as this. Well, there might be one in Japan, as we did see a set of wheels in a Clarkson Motorworld clip where he finds a set of wheels at Autobacs that read "SUPER POTENTIAL," among other things. We like having wheels… » 12/21/06 1:00pm 12/21/06 1:00pm