Why BMW Wants To Sell You Their Glorious Carbon Fiber Wheel

What has been developed for the electric i sub-brand is now on the edge of becoming an option for regular BMWs too. EU bureaucracy is the biggest obstacle standing between you and carbon fiber wheels, but not for long. BMW needs to make some of its investment back. » 2/24/14 2:45pm 2/24/14 2:45pm

Dealers Seem Confused About How To Sell The 2014 BMW i3

Yesterday, we learned that certain dealers are saying "no thanks" to the Cadillac ELR on the grounds that the premium plug-in hybrid is a tough sell in some markets, plus potentially expensive retrofits and training. Now it turns out BMW has their own electric dealer woes. » 2/20/14 4:20pm 2/20/14 4:20pm

Why Does Anyone Care If Anne Hathaway Borrowed A BMW i3?

BMW wants to make a big splash with the i3 in the environmental circles dominated by the Toyota Prius and Tesla Model S. But anyone can buy one of those now, so BMW is appparently placing i3s in the hands of celebrities. Like Anne Hathaway, who's been seen in one recently. Does that make you want to order one now? » 12/30/13 1:30pm 12/30/13 1:30pm

The BMW i3 Is Officially Much Greener Than Almost Every Other Car

When I say officially, I mean it. The BMW i3 got ISO certificates 14040/14044 from Germany's respected TÜV inspectors on the car's carbon footprint and product life cycle, and it's very good news for polar bears. » 11/12/13 2:20pm 11/12/13 2:20pm

The BMW i3 Looks A Lot Like This Crazy Forgotten 90s Concept Car

When I saw the production photos of the new BMW i3 electric city car, I couldn't shake the feeling that I had seen it somewhere else before. Then one day, in a flash of brilliance, it occurred to me that this isn't the first time BMW has tried a lightweight, rear-engine, super-efficient city car hatchback. » 9/13/13 1:20pm 9/13/13 1:20pm

Poor Little BMW i3 Gives Up, Is Abandoned In NY Suburbs

The 2014 BMW i3 is still in prototype form, and, perhaps moreso than many prototypes, much of its technology is unproven. That being said, who knows what led to the BMW engineer testing this one to just up and abandon it when it gave out, just sitting halfway through the side of a highway off-ramp. » 9/07/13 3:07pm 9/07/13 3:07pm

The All-Electric BMW i3 Is Cheaper Than You'd Think

This is The Morning Shift, our one-stop daily roundup of all the auto news that's actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parse it out to you one story at a time. Isn't your time more important? » 7/22/13 9:11am 7/22/13 9:11am