Toyota Announces 2010 Toyota Prius Recall During Super Bowl, Jerks

As we've already reported, the worldwide 2010 Toyota Prius recall is happening. We guess they thought by letting it slip while the Super Bowl was happening we wouldn't notice. Oh, we noticed. » 2/07/10 9:18pm 2/07/10 9:18pm

Toyota To Recall 2010 Prius In U.S., Japan

The Nikkei News Service reports Toyota will recall 270,000 Priuses in the U.S. and Japan, targeting only the 2010 Prius in today's most recent example of beige biting back. » 2/04/10 7:00pm 2/04/10 7:00pm

Japanese Government Orders Toyota To Investigate Prius Brake Problems

Because thwacking Toyota is like, the totally cool thing to do, Japan wants the company to investigate whether or not the brakes on the 2010 Toyota Prius are malfunctioning after 14 separate incidents in the last two months. » 2/02/10 10:55pm 2/02/10 10:55pm

Toyota To Borrow, Test Steve Wozniak's Prius For A Week

Since the issue of Steve Wozniak's Prius arose yesterday, Toyota has been anxious to get in touch with the Apple co-founder to diagnose the problem and, according to his assistant, will take the car for testing. » 2/02/10 9:00pm 2/02/10 9:00pm

Steve Wozniak Expands On Cruise Control Accelerator Issue, Can't Get…

Our story on Apple Co-Founder Steve Wozniak's Prius Cruise Control acceleration issue was shared by Gizmodo and the Woz himself was nice enough to explain what's happening and how much trouble he's having contacting Toyota. » 2/02/10 10:00am 2/02/10 10:00am

Apple Co-Founder Claims Toyota Prius Has "Scary" Software Problem He…

Apple co-founder Steve Wozniak told a crowd today of an unintentional acceleration problem with his 2010 Toyota Prius, which isn't under a recall. "This is software. It's not a bad accelerator pedal," he told the crowd. "It's very scary." » 2/01/10 11:20pm 2/01/10 11:20pm

REPORT: New Toyota Prius Owners Lodging Brake Failure Complaints

Paul Eisenstein's TheDetroitBureau.com claims dozens of new third-gen Toyota Prius owners have filed complaints with the National Highway Traffic Safety Administration, alleging brake failures. Could it be more "unintended floor mat fiery death acceleration?" Maybe not. [TheDetroitBureau.com] » 12/24/09 3:20pm 12/24/09 3:20pm

New Body Kit Makes Your New Prius Look Nothing Like A Prius

Did you buy a 2010 Toyota Prius and instantly realized it didn't look as much like a HSV GTS as you hoped? Japanese car tuner Tommy Kaira has the solution for you. » 9/29/09 2:30pm 9/29/09 2:30pm

One Of These Vehicles Is Powered By Electricity, Can You Guess Which…

Both the 2010 Toyota Prius and the Brammo Enertia are at the Gizmodo Gallery in SoHo this week. Can you figure out which one is powered by clean electricity and which one dirty dino juice? » 9/25/09 2:30pm 9/25/09 2:30pm

Toyota Tells Dealers To Expect Prius Name On More Hybrids

Toyota will use the Prius name on more hybrid models in its U.S. lineup, the automakers' top executives told a meeting of U.S. dealers in Las Vegas this week. But don't expect "Prius" to become a Scion-like sub-brand. » 9/18/09 8:30am 9/18/09 8:30am

Toyota Outhippies Itself With Freeway Flower Installation

Toyota’s Harmony Prius commercial was hippie enough. In a logical next step, they are now planting flowers by Californian highways. Swarms of 20,000 flowers! » 8/19/09 10:30am 8/19/09 10:30am

Kia Soul, Insight And Prius Awarded IIHS Top Safety Ratings

Both the 2010 Honda Insight and 2010 Toyota Prius earned top safety ratings from the IIHS, meaning neither can hold it over the other's head. The cheap Kia Soul, though, is probably going to do some boasting. » 8/13/09 9:00am 8/13/09 9:00am

Report: Toyota Preparing Compact Hybrid

With the 2010 Toyota Prius moving to the mid-size category and the 2010 Honda Insight undercutting it on price, it's logical a new compact Toyota hybrid is in the works for late 2011. Reuters has the details. [Reuters] » 7/28/09 4:00pm 7/28/09 4:00pm

New Toyota Prius Commercial: Creepy And Mesmerizing

Toyota's begun advertising for it's latest Jesus-mobile, the 2010 Toyota Prius, with a spot called "Harmony." The commercial, designed to show the symbolic connection between nature and automobiles is mesmerizing and creepy. » 5/18/09 4:20pm 5/18/09 4:20pm

The New Prius Will Make You THIS Much More Smug

In our review, we found the 2010 Toyota Prius to be a major improvement over the last generation. Still, we reserve the right to make smug jokes. Caption away, fellas. [Toyotausa @ Flickr] » 4/30/09 6:00pm 4/30/09 6:00pm

2010 Toyota Prius: Solar Powered Ventilation System

We've already walked through some of the new trick gadgetry on the 2010 Toyota Prius. Now, here's how the solar powered ventilation system works to air out any odoriferous emanations of smug after you park. » 4/29/09 9:00am 4/29/09 9:00am

Why You Should Buy A Prius (Hint: It’ll Get You Laid)

We've told you the 2010 Toyota Prius finally drives like a real car. We've told you it starts at $21,000. Now, Current TV's Ben Hoffman explains how it'll get you a Happy Earth Lay. » 4/22/09 4:00pm 4/22/09 4:00pm

2010 Toyota Prius Pricing Tops Out At $32,520

Yesterday we told you the base 2010 Toyota Prius would cost $21,000. Now, full pricing details have been released; you can spend up to $32,520 on the most fuel-efficient car in America. » 4/21/09 12:30pm 4/21/09 12:30pm