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Are you fed up with the ordinary common or garden saloons crowding Britain’s roads? The great news is that for practically the same price, you can also buy a family car that’s every inch a Lancia. You know what that means, don’t you? Something pretty with a twin-overhead cam engine, a five speed all syncromesh gearbox and extreme comfort thanks to its upholstery feeling as soft as wool. For safety, you get front-wheel drive and four disc brakes, and while Italian steel is no Swedish, our anti-corrosion treatment will guarantee a long life. Maybe.

Call your Lancia dealer and ask him about our special schemes.

Photo: Lancia via The Auto Historian