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You Can Get Up To $10,000 Off The MSRP Of A Mazda CX-5 Signature Diesel

Illustration for article titled You Can Get Up To $10,000 Off The MSRP Of A Mazda CX-5 Signature Diesel
Photo: Kristen Lee (Jalopnik)

The Mazda CX-5 diesel was a good idea that came out too late and was a bit too expensive. We found it to be a decent car but, with a starting price of around $41,000, it was a tough sell. It seems Mazda got the memo and some dealers are putting some heavy discounts on the hood.

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In case you missed Kristen’s excellent review of the CX-5 diesel here is the key point -

I appreciate that the CX-5 diesel exists. Variety is nice, and this is a nice idea. Agreeable as a daily driver, it has an impressively quality interior, too. Also, props to Mazda for building a diesel car that, you know, doesn’t cheat. (We think.)

But I also can’t shake the feeling this car sort of missed the boat. Had it come out 10ish years ago like it was supposed to, it probably would have had a fighting chance, since hybrids weren’t as prevalent and diesel’s reputation hadn’t been messed up beyond repair yet.

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Even with 168 horsepower, 290 lb-ft of torque and a combined rating of 28 mpg, when priced against its own lineup or other mpg champs like the RAV4 Hybrid, the CX-5 diesel struggles to find a place on the market. However, if you are set on an oil-burner crossover that feels upscale and is a bit more lively in the corners, some recent advertised sale prices might make the CX-5 diesel a bit more tempting.

Our friends at CarsDirect has the scoop on some serious discounts -

Nationwide, we’re seeing a number of instances in which dealers are offering between $9,000 and $10,000 off in a broad range of places like Maryland, Texas, Virginia, and Wisconsin. Curiously, Mazda’s official website shows zero rebates on the diesel. So how are dealers advertising $10,000 off?

According to a national dealer incentive bulletin, the main reason appears to involve incentives that aren’t being advertised. To be more precise, dealers are being given up to $5,000 to help lower prices on diesel CX-5s. How dealers are able to offer an additional $5,000 remains unclear. Mazda normally prohibits dealers from advertising below invoice price. The diesel’s invoice is approximately $40,446 before regional advertising fees.

A scan of various dealers throughout the country reveals discounts in the $9,000 to $10,000 range, so if you cast a wide net there are some diesel deals to be had.

Illustration for article titled You Can Get Up To $10,000 Off The MSRP Of A Mazda CX-5 Signature Diesel
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While Mazda has yet to confirm or deny whether or not the CX-5 diesel will stick around in future model years, so this may end up being a limited run crossover with a cult following down the road.

Tom is a contributing writer for Jalopnik and runs AutomatchConsulting.com. He saves people money and takes the hassle out of buying or leasing a car. (Facebook.com/AutomatchConsulting)

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DISCUSSION

Wow, I didn’t realize the diesel version “only” gets 27/30...the regular 2.5 NA gasser only gets 2 less combined, and the same highway. Even with $10K off, still doesn’t seem to be worth it. But if you can get the Signature for that price, truly, that seems more like an actual deal.