Because cars can't speak for themselves, car companies often get celebrities and models to represent their automobiles. Yet for every Ricardo Montalban there's a Kim Cattrall. Who is the worst automotive pitchman of all time?
Celine Dion. Celine Dion. Celine Dion. A thousand times, Celine Dion. Chrysler got Celine Dion to pimp their products in the early 2000s with random songs and videos of her looking high and kissing kids. At no point does Celine Dion ever appear to say anything good about the cars. Nor do the cars always match up with the song. Dealers complained the campaign was more pro-Celine than pro-Chrysler and even the company's ad agency told them not to do it. And how much did this massive failure cost them? Just $14 million.
Do worse than Celine Dion. We dare you.
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