Automotive marketers have always relied on personalities to sell cars on TV. Whether established celebs, or made-up characters, these wacky sorts have populated car commercials and ads by the hundreds. Who is the greatest automotive pitchman (or woman) ever?

Have you driven a Ford lately? Well, shiver me Tam O'Shanter, Jackie Stewart has. And he says the Ford Tempo is a real driver's car. Oh yes, lad. He should know: He's driven the Tempo as hard as he possibly could, in both dry and wet weather conditions. The verdict? It's been engineered from the wheels up. That's good, Jackie, but what else? It handles well and goes around corners well. What about Ford's commitment to quality? It's impressive. So, Jackie, how does it compare to a Matra MS80? Jackie?

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