When Ugliness Was a Volkswagen Virtue

Illustration for article titled When Ugliness Was a Volkswagen Virtue

These days, Volkswagen's marketers would sooner dump ground glass down their lederhosen than pitch their products as no-frills utilitarian transportation, but their predecessors had different cars to work with.


Copyranter has found this 1969 VW print ad comparing the Volks American product line (which would have been the Beetle, Karmann Ghia, Transporter, Fastback, and Squareback) to the Apollo 11 Lunar Module. Tuesday is the 40th anniversary of the Apollo 11 landing, so you can celebrate by buying a Moonlander Captiva, or gnash your teeth over the fact that the supah-cool Lunar Rover wasn't used until later Apollo missions.


Not so sure about VW ads telling unvarnished truth. Actually, they could border on the preposterous, such as "How does the snow plow driver get to work?"

The real charm was in their simplicity, they were all punch line and no set-up. They actually didn't tell you very much about the cars at all, but because of their stark nature, you couldn't forget them.