When Ugliness Was a Volkswagen Virtue

These days, Volkswagen's marketers would sooner dump ground glass down their lederhosen than pitch their products as no-frills utilitarian transportation, but their predecessors had different cars to work with.

Copyranter has found this 1969 VW print ad comparing the Volks American product line (which would have been the Beetle, Karmann Ghia, Transporter, Fastback, and Squareback) to the Apollo 11 Lunar Module. Tuesday is the 40th anniversary of the Apollo 11 landing, so you can celebrate by buying a Moonlander Captiva, or gnash your teeth over the fact that the supah-cool Lunar Rover wasn't used until later Apollo missions.


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