A Web presence is a mandatory marketing requirement for any automaker, from the big players to quaint old Morgan. Like anything else on the Web, though, some companies do it well and some do it poorly. What's the most annoying, unattractive, off-putting automaker website?
A lot of folks gripe about how Honda seems to have left their soul back in the Nineties. That sort of looks like the last time they revamped their Web page, too. It's a classic case of trying for too much in one frame: lots of visual noise and small graphics, not enough flow or aesthetic appeal. Think Yahoo! instead of Google, and think about how appropriate this is for the folks who give us the Civic and the Crosstour.
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