What's The Strangest Automotive Cross-Marketing Idea?

Illustration for article titled Whats The Strangest Automotive Cross-Marketing Idea?

Even before the word "synergy" became every consultant's favorite justification for an insane idea, automakers have been doing tie-ins and cross-marketing with any number of other companies. Sometimes these make perfect sense; sometimes they clash like a tuxedo and soccer cleats. What's the weirdest connection between a car company and a clothing or lifestyle label?


Lincoln was long a serial purveyor of fashion-house special editions. The Bill Blass models may have been the most well-known and logical, but there were others as well, including one with French firm Givenchy. We have no clue who on either side decided that it made sense for a famously middlebrow all-American company to connect with one of the great upscale houses, but the result was a pretty bland-looking Continental intended to unite two customer bodies that probably don't show up at many parties together.

(QOTD is your chance to address the day's most pressing automotive questions and to experience the opinions of the insightful insiders, practicing pundits, and gleeful gearheads that make up the Jalopnik commentariat. If you've got a suggestion for a good Question of the Day, send an email to tips at jalopnik dot com.)


Photo Credit: Canadian Pacific

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My X-type is too a real Jaguar

Jeep Levi Edition, it just never made any sense to me.