What's the only difference between a 1988 Hyundai Excel and an E30 BMW?

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Tom Joslin
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Plush interior, European styling, and seating for five—if that is what you were looking for in a car Hyundai wanted you to believe their Excel for 1988 was the same as a 1988 BMW 325i. Plus it had FWD!

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Hyundai wasn't doing much right in 1988 and it seems that includes picking targets for their ads trashing the competition. The company stacked their Excel against a car that is still believed to be one of the best BMW ever made.

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According to them the only difference was the smug yuppie still paying for his Bimmer. According to us a "plush interior" and "seating for five" are likely the only attributes the Hyundai and the E30 shared.