What Is Steven Tyler Doing In A Burger King Drive-Through?

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Can someone tell me wtf is going on here? Steven Tyler serving crispy chicken strips from a Burger King drive-though window. Right. This ad makes no sense.

What is it about the Demon of Screamin' that would make anyone want to buy fast food? Personally, if I saw Tyler leering at me from the business end of a drive-through counter, I'd wonder if he'd relapsed into heroine addiction, and if his Hepatitis C might somehow have made its way into my food.

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Photo credit: Burger King