What Does Dynamic Mean?

Composite by the author
Composite by the author
CountersteerYour true stories of good and bad things that happen in cars.

The word “dynamic” (See also: “dynamism”) has been appearing in car ads and press releases for so long and with such comical frequency that it’s almost like some kind of parody at this point.

In fact, it has been parodied in the form of... beer.

I know what I think dynamic means. I even Googled it so I can repeat what Merriam-Webster says it means if necessary. But I’m genuinely curious what you, the advertisement-consuming public, ascribe to this word without looking it up.

Illustration for article titled What Does Dynamic Mean?

Can every car really be more dynamic than the last? That would seem to be the case if we took automotive marketing jargon at face value. And yet, even if they were, should we care?

Please, tell me: what does dynamic mean?

Jalopnik Staffer from 2013 to 2020, now Editor-In-Chief at Car Bibles

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“Dynamic” means a new paradigm shift signifying a synergistic confluence of form and function, that, through superlative engineering excellence, emotionally engages, entices and excites the enthusiast driver in all aspects of...driving.