Evidently Conan O'Brien agreed with me that Lincoln's choice of Matthew McConaughey as their new pitchman lends itself to way too many True Detective jokes. Maybe we can help the car companies do better.

That's our question of the day: What celebrity would be the best car company spokesperson?

The official Jalopnik nomination goes to Rolling Stones guitarist Keith Richards, who really should find work spokesman-ing for Lotus. They're both British, they're both rock stars, and they both have been continually on the verge of death for the past 30 years but have somehow never died. It's perfect!

Your turn: What celebrity would be the ideal spokesperson, and for which car company?