As we saw in today's Answers of the Day, you can get some amazing new car deals right now. That's good because even a great car can be killed by having a price that's unjustified.

That's our question of the day: What car, old or new, was a failure because it cost way more than it should have?

I will submit the obvious answer for all of us: the Volkswagen Phaeton. It was an amazingly high-tech machine, essentially a Bentley with a VW badge, but — shockingly — Americans didn't turn out in droves to pay $65,000 for that badge. The W12 version cost nearly $100,000 when it was new.


The Phaeton wasn't a bad car by any means. It just didn't make sense to buyers.

Your turn: What car's cost doomed it from the start?