NBC Universal has jumped into the marketing-frenzy of greenwashing surrounding Earth Day with a network-wide green week. Since Weather.com lives under the NBCU banner, they are too โ€” sponsored by Hummer.

It's hard not to laugh at the Weather Channel's brash use of Hummer in its "Green is Universal" banner. Likewise, it's amusing Hummer, a company with absolutely no green-cred, is trying to get in on the phony-baloney eco-action. We're assuming after this week is over, NBC Universal will return to powering its transmitters and servers with baby seal squeezins and Hummer will go back to crushing small woodland critters. [Weather.com]