We're big fans of Autoextremist's Peter Lorenzo, if just for how he condenses into a thousand words what we'd been up all night thinking. This time, he deconstructs automakers' big-money participation in Nascar, considering that automakers receive nearly zero marketing benefit for their investment. Nascar's indistinguishable cookie-cutter vehicle templates and emphasis on the celebrity of drivers (and of Nascar itself) have made the days of "win on Sunday, sell on Monday" obsolete, especially as carmakers run their least appealing, fleet-and-rental models. An extreme opinion? Nope, just common sense.
Detroit's blind obsession with NASCAR is costing it market share and further eroding its already tarnished image. [Autoextremist]
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