Clearly, Ferrari took the words of Chris Harris about its treatment of the media to heart. Why else hold the press drive of the Ferrari FF at a ski resort so remote the cars had to be delivered by helicopter?

Certainly Ferrari wants to play up the FF's four-wheel-drive abilities and all that, but swaddling the callous-handed veterans of the automotive reviewing corps in alpine luxury can only mean Ferrari will give them license to write however they please, with no peering over their shoulders or experience of driving "tuned" FFs substantially different from what a customer will get.