Here's a nice piece of BMW propaganda touting its love of ideas and stuff by way of architecture. The voice over is a little overwrought, but the content is pretty cool. This looks like none of the plants we've ever worked in, which mostly were dirty, messy places that smell like sour cutting oil and failure. But we've only ever worked for the big three, so what do we know. BMW's Leipzig plant is the birthplace of all BMW's which carry the 3-series genome, and apparently they went all out for the assembly plant of their bread and butter Bimmer. Guess this is the kind of thing which explains why the cars are so darn expensive. [BMW Wesbite]


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