Volvo announced it will sponsor the voyage of a newly built clipper ship that will travel a once-popular trade route from Sweden to China. The voyage, more than a decade in the planning, will take the East Indiaman G theborg III, an updated version of a historic vessel, from G theborg to Shanghai, a route once used by 18th century trading firm The Swedish East India Company to import silks, spices, tea and porcelain products. Volvo will provide financial support for the trip, a collaboration between representatives of the two cities, with an eye toward promoting its expanding auto business in China.
Volvo to sponsor East India clipper's China trip [The Auto Channel]
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