Illustration for article titled Volkswagen Knows How To Handle A Load

What It's Selling: Volkswagen Trucks

Where It's At: South America

What This Ad Literally Says: "Volkswagen Trucks. For every kind of load."

What This Ad Intends To Say: All of your consumer goods get delivered in a truck. We make trucks.

What This Ad Suggests: You need Volkswagen trucks like you need milk in your coffee.


Jalopnik Snap Judgment: Other than the unintentional innuendo with the mention of "load" and the creamy milk shot, it's a clean message and a sharp graphic. This is brand messaging, not intended to sell a particular vehicle but rather shore up awareness and positive feelings about VW trucks as a whole. Clever, clever. Another great one from the same series here

[Ads Of The World]

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