BMW's already teamed up with Apple Computer to offer aftermarket ipod-ready audio installations, so you know they're somewhat down (in a stolidly German way) with the 'pod. Now, for the Detroit show, the company's put up video podcasts (i.e., vodcasts) recorded from the Detroit show floor and formatted for the video iPod and Playstation portable. The main content is coverage of its press conferences — including the launch of its M Roadster — and company suits gushing (in a stolidly German way) about the cars' dynamism and stuff. [Thanks to Dieter for the tip.]
Vodcast [BMW]
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