What does a car company who made a name for themselves with unconventional advertising do when they want to shake things up a bit? Make a normal car commercial...kind of.


To introduce an improved version of the Rabbit, Volkswagen rolled out the full auto show display complete with attractive female models. Although the model stroking the "new and improved" seats certainly looks sincere, what at first appears to be a trip into the world of normal car commercials ends on a note Volkswagen buyers had come to understand.

According to Volkswagen the best news about their improved compact was actually the fact it was still a Rabbit. We'd argue it was the fact they figured out a way to keep people interested in the Rabbit before the GTIs arrival on US soil.

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