Unpimp Mein Auto!: VW's New GTI Campaign

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VW's getting its big-money's worth from ad agency Crispin Porter + Bogusky, with a new series of TV spots for the new Golf GTI that has German engineers "unpimping" various overstylized "rides." (Man, is German-engineer humor ever unfunny? Nuh uh.) It's all part of the campaign that introduced us to the creepy "Fast" and aims to make VW relevant in the US. Again.

VW strikes again: Un-Pimp My Ride [Leftlane News]

CP+B 'Engineers' Salvo for VW [Ad Week]

Volkswagen Chooses Crispin Porter as Ad Agency of Record [internal]


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