A UK university think-tank says the problems with Jaguar, Peugeot and MG Rover stem from too many unremarkable designs and a product cycle that's just too damn long. The Warwick Group suggests automakers focus on encourging more replacements, persuading consumers to turn over their vehicles as often as possible — just as they would other fashion accessories — to preserve production capacity in a saturated market. Funny how good 'ol planned obsolescence just isn't cutting it any more.
Fashion points score in 'saturated' car market [IC Coventry]
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