With one of every four vehicles registered in Texas a pickup, it's easy to see Toyota's move to build a 2 million-square-foot plant in San Antonio as purely symbolic. Of course, cheap labor, few contractual tiedowns with organized labor and lots of space make the move a good business decision for the world's #2 automaker. Now, Detroit's truckbuilders are on the edge of insanity, considering Toyota has a habit of persevering in an automotive genre until it both gets it right and steals most of the market from its competitors. The Detroit News offers a look at the plant, which is set to open soon, and Toyota's cost advantage over GM. Is San Anton' US automakers' Waterloo?
Texas-sized ambition [The Detroit News]
Related:
Toyota, Smelling Blood, Ramps up Production to Beat GM [internal]