Toyota Makes iQ Font With Digital Skid Marks

Illustration for article titled Toyota Makes iQ Font With Digital Skid Marks

Using a combination of motion capture and a stunt-driven Toyota iQ, graphic designers have created a "Toyota iQ font," a slick and wholly unique approach to advertising the new micro-machine. Video of the process below.


iQ font - When driving becomes writing / Full making of from wireless on Vimeo.

The project was undertaken by ad-agency Happiness-Brussels and used a specially designed motion capture system and a be-dotted iQ with stunt driver Stef Van Campenhoudt at the helm to create the swooping font. It's apparently going to be available for free download, should you want another non-standard font to annoy your coworkers with, but at this time the primary download site doesn't appear to be working, though this one does. (Thanks Tanshanomi) [Fast Company]

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Q: How can you take something as geeky as a custom font, and combine it with a a car as nerdy as the iQ, and somehow wind up with something cool?