Following their product placements on Oprah and The Apprentice, Pontiac is hoping to generate buzz for the new Theta-based Torrent crossover ute by involving it in a Survivor challenge. While the General's troops remain tight-lipped on specifics of the Equinox-twin's appearance on December 8th, they claim they have the full blessing of CBS and Survivor creator Mark Burnett. We honestly couldn't be more disinterested if we tried. Your mileage may vary. [Thanks to CTE for the tip.]
Pontiac Places Torrent in "Survivor" [AdAge]
Related:
Pontiac Solstice Stars in Apprentice [Internal]