Tokyo Auto Show: Audi A1 to Debut in Japan

Illustration for article titled Tokyo Auto Show: Audi A1 to Debut in Japan

If you thought Audi would roll out its new entry-level luxe subcompact for Europe in Frankfurt, Germany's Auto Motor und Sport says, sie sind eine grosse dumbkoff!! The A1, the mag says, will debut at the Tokyo Motor Show in October as a hybridized concept. According to Michael Dick, commandant of Technical Development at Audi, the A1 will be "manlier" und "schportier" than BMW's Mini. As translated by the Finnish blokes at World Car Fans, he added, "When a father sits gladly in his daughter's car, then we've got it spot on." Makes sense, but now we feel creepy. [Auto Motor und Sport via World Car Fans]


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Was Dick's quote just badly translated, or is it meant as an intentional slight against the Mini's manhood?

I don't see how Audi knows who's going to buy their car before anyone's even seen it...especially a car named after a steak sauce.