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TLC Goes To SEMA With A Trio Of Upgraded ICON Toyota FJs

Illustration for article titled TLC Goes To SEMA With A Trio Of Upgraded ICON Toyota FJs

Back before they became the enormous and bloated choice of bugeye sunglass-wearing urban white trash, Toyota FJ Cruisers were compact, capable off-roading machines. We told you about TLC's plans build up some of their old-looking new trucks with a trio of FJ's for the floor of SEMA. They already build an FH40 version, but now they're adding FJ43 long-wheelbase and an FJ45 pick up with a long-travel coil suspension, Stoptech brakes and a 550 HP LS2 V8. Mighty fine figures for a vintage inspired truck even though they're purpose built off-roaders to begin with Take a look at some new pictures below — we'll bring you the trucks from the show floor this week. Also, hit the jump to see a video from the folks at Streetfire of the truck build in process.

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Illustration for article titled TLC Goes To SEMA With A Trio Of Upgraded ICON Toyota FJs
Illustration for article titled TLC Goes To SEMA With A Trio Of Upgraded ICON Toyota FJs
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Illustration for article titled TLC Goes To SEMA With A Trio Of Upgraded ICON Toyota FJs
Illustration for article titled TLC Goes To SEMA With A Trio Of Upgraded ICON Toyota FJs
Illustration for article titled TLC Goes To SEMA With A Trio Of Upgraded ICON Toyota FJs
Illustration for article titled TLC Goes To SEMA With A Trio Of Upgraded ICON Toyota FJs
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[Source: TLC ICON]

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DISCUSSION

ash78
Ash78, voting early and often

Yeah, right, like Toyota needs yet another SUV to add to the stable. Where exactly does this slot? Between RAV and Highlander? And the full cage may add real safety, but the 35-50 demographic values interior space very highly and won't stand for it. Plus, even if it has decent economy, it's about image...the thing looks like a military vehicle, for crying out loud. I'd be glad to focus group it, but I'm just telling you not to get your hopes up. Dual live axles? You and I both know this is ideal for offroading, but this isn't a Ford Mustang—our buyers will know the difference the first time they ride in it. I suppose we could TRD-badge it and catch some of the purist market, but what about cannibalization of the new, retro FJ Cruiser? I know people complain about outward visibility, but simply removing the sides and back seems a little knee-jerk to me, Jim. Sure, it might be nice in Spring in the Sun Belt, but what about 90% of the country who goes through actual seasons? All I'm saying is we need to add walls, extra seats, two more doors, fully independent suspension, roadworthy tires, soften the corners a bit, and maybe we'll have something. How long will that take?