Tide Scores Product Placement Jackpot At Daytona 500

We may earn a commission from links on this page.

The 2012 Daytona 500 is probably not going to fade from anyone's memory anytime soon, but just to be safe Tide detergent is jumping on the bit part it played in the aftermath of the jet-dryer collision.

It goes without saying that having a river of kerosene across the track is not conducive to safe driving, so before the race could finally finish its epic run to its nail-biting finish that part of the track had to be well-scrubbed. Enter several large boxes of the Proctor & Gamble laundry powder, which effectively dissipated the jet fuel and got the surface back to safe condition.


Everyone with greasy post-oil-change hands just took note.