This 90-second clip is actually for Volvo Trucks Gear; those sweet muted-color graphic T's and accessories donned by the scruffy-sexy narrator. But if driving a semi-truck really is all about looking cool and drinking coffee like it seems here, sign me the hell up.
Apparently I'm not the only one taken by the reassuringly rugged-yet-reassuring tone of the voiceover and clean visuals; this clip took home a few accolades from The Telly Awards who judge commercials and clips from the internet for awesomeness.
"The video produced by Myjive, Inc. received two silver awards, the competition's highest honor, and three bronze awards. More than 12,000 videos from all 50 states and five continents were up for consideration at the 35th annual Telly Awards, which recognizes the best in film and video production, online videos and TV segments."
Would love to hear from some active-duty truckers regarding how well this clip captures the reality of the trade, or if anyone else finds the idea of this lifestyle appealing.