This Is Not A Smart Car

Car ownership is supposed to be a matter of some self-identity and pride. A good ride is an extension of your personality, a face to show a mechanized world. Add in a personalized license plate and you expect your car to speak your truth.

So what to make of the show on display here? A petulant teen who didn't get a desired first (or second, or fifth...) pick? A test vehicle owned by a competitor with a bit of snark to spare? Morrissey-grade self-loathing? We feel for the soul tortured by the inner angst and shame this registration so clearly expresses.


Life is short; there's no need to be so hard on yourself. Especially if you're paying extra for the privilege.

(Hat tip to Donny Nordlicht!)

Share This Story