The headshrinkers (or is it shrunken heads?) of Munich have set up their own neuromarketing laboratory in an attempt to figure out ways to better burn their brand into your brain at a physiological level. Why do we suddenly feel like Zaphod Beeblebrox in the medical lab on the Heart of Gold?
BMW: Aiming for your brain [Foursprung]
Autoextremist Goes Ga-Ga for Bimmer [Internal]