In the latest edition of INC magazine, Paul Keegan tells the story of TrueCar founder Scott Painter, who arguably disrupted the car buying game and caused more headaches for dealerships far more than Tesla. The backlash forced Painter to change TrueCar to work for more for the dealers and less for the consumers.

Near-hysteria broke out among dealers, who feared that TrueCar was encouraging a destructive race to the bottom that would disrupt them right out of existence. In a speech in 2011, Mike Jackson, CEO of AutoNation, the nation's largest auto retailer, called the situation "a death spiral" for dealers.

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