Things used to be so much simpler for Volvo marketers: you talked about how sensible the Göteborg machines were, how reliable… and, above all, how safe. Maybe shake up car buyers by implying that they'd better get their life insurance in order before driving one of those dangerous cars- you know, the kind that don't get dropped on their roofs by lab-coated Swedes during testing. Here we see a series of Volvo crash-test videos that no doubt sent legions of late-80s car buyers into the safely enfolding arms of the the Volvo 740.


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