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Image: GMC via oldcarbrochures.com
Image: GMC via oldcarbrochures.com

The U.S. is going gaga over mid-size pickup trucks right now, and VW, Ford, and Hyundai may bring some compact trucks into the fold soon. And while that’s exciting in its own right, what I want to know is: When are the utes making a comeback? This 1973 GMC Sprint is basically a rebadged Chevy El Camino, with both cars sharing gigantic V8 engines that could be mated to manual transmissions sending power to the rear wheels. That setup is all anyone needs in this world, isn’t it?

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Sr. Technical Editor, Jalopnik. Always interested in hearing from auto engineers—email me. Cars: Willys CJ-2A ('48), Jeep J10 ('85), Jeep Cherokee ('79, '91, '92, '00), Jeep Grand Cherokee 5spd ('94).

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DISCUSSION

THIS is a prime example of why people came to hate the old-style badge engineering.  GM at its laziest. El Camino on top, the Sprint at bottom. Or is it the reverse?