The Truth About the GM Death Watch: Value Pricing for Who?

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In his latest installment of "GM Death Watch," Robert Farago parses GM's latest marketing slogan, which it's using to introduce a new "value pricing" strategy. The company claims it has lowered prices, added features or redesigned over 50 GM models so you get more without paying more on the cars and trucks you really want. What does all that language bind GM to do? Put simply, if such a clause were added to pro baseball players' contracts, everyone would be a free agent.

GM Death Watch XXIV: The Value of Nothing [The Truth About Cars]

The Truth About the GM Death Watch: Employee Discount Hell [internal]


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