The Truth About the GM Death Watch: Pricing for Dollars

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GM's sales boss, Mark LaNeve, mentioned yesterday at the Los Angeles auto show that the company was moving forward with its anti-rebate, value pricing strategy — cutting sticker prices on certain models to reflect their real-world value. Sound familiar? It's a lot like the company's "Total Value Promise" plan that emerged earlier this year. While the details of the new marketing scheme will be unveiled in Detroit, somewhere between the corporate shrimp and the open bar, Farago addresses the concept in context of GM's current business position. "A clear focus on comparative excellence" LaNeve says. "Comparative to to what?," Farago replies.

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