"The Ramp" Trailer Online, Documentary Film Of 2009 BMW 1-Series "Launch"

We first dropped news of what seems to be the viral ad campaign for the 2009 BMW 1-Series called "Rampenfest" a couple of weeks ago, but now there's an update on the progress of things. We received an email from "Jeff Schultz," the apparent documentarian, congratulating us on being the first to discover the project and informing us there's a poster in our future for the effort. We smell direct marketing, but what the hey, maybe we can give away a poster. Anyway, the trailer for the film we've got above is also over at the Rampenfest, and it's ripe with German stereotypes, bizarrely large teeth, and a ginormous ramp in the fake town of Oberpfaffelbachen.


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Wow, it's got exactly everything an indie documentary needs. Obscure pop-rock music, random grinning people, and absolutely no pertinent information otherwise. These viral marketers got it all down, I swear!