Apparently Americans in the early 70s shunned small cars because they feared they'd be blown off the road by howling winds, or at least that's what Ford's marketers believed in 1973. This ad must have served to lay those fears to rest once and for all; a good sequel would have been an ad showing how small cars are safer in accidents, with a succession of speeding Imperials and Electras bouncing off T-boned Pintos like ping-pong balls off a battleship's armor belt.
Related:
The World Was Its Scratching Post: Mercury Bobcat [internal]
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