Gu├░ni Th. J├│hannesson, the current frontrunner in IcelandÔÇÖs polling for its presidential election later this month, has campaigned with only an $82,000 budget operating out of a borrowed ┼ákoda Favorit.

So how has J├│hannesson, a professor with limited experience in politics, made his way to being the favorite in IcelandÔÇÖs presidential election with such a small budget and an even smaller ┼ákoda?

From Bloomberg:

Iceland has strict limits on how much candidates can spend, so big budgets are not crucial, says Olafur Hardarson, a political science professor at the University of Iceland. Campaigning in the 334,000-people nation is mostly done door-to-door or via free air time, rather than through paid TV commercials.

Johannesson sees himself as above party politics, as someone offering a clean break from the professional politicians of the past.

It helps that the islandÔÇÖs 2008 financial crisis and the more recent Panama leaks scandal have undermined IcelandersÔÇÖ trust in the establishment. Only a few weeks ago protesters pelted the parliament with yogurt and bananas in a successful bid to oust the prime minister.

His campaign is focused on giving more power to the people.

IcelandÔÇÖs elections are a long way off from the expensive Armani jackets and personal-branded jumbo jets of American politics, for sure. But as we all know, Skoda is the best Volkswagen Group brand Americans canÔÇÖt buy. Since ownership proves that Gu├░ni Th. J├│hannesson makes good decisions, we can be assured of his leadership qualities.


Gu├░ni Th. J├│hannesson 2016.