About two years ago, we did a tail-out powerslide in the rain in our lowly 318-powered Durango. A couple of teens in an off-road equipped Nissan Hardbody pulled up next to us at a stoplight, and having witnessed the wanton display of meager power, said, "That thing got a Hemi in it?" That's when we knew that DCX's branding exercise for the revived Hemi had gone critical. Plus, it's just a goddamn great engine, and with GM's LS-series mills, one of the best American small-blocks of all time. Apparently the public agrees, because they've now built a million of the powerplants in everything from trucks and SUVs to the R/T's and Hemi C's.
Related:
DaimlerChrysler's Hemi Portal [Internal]